Case History
Two years back, one person wanted to sell
his pharmaceutical office at a price of 2 crores rupees.
He fixed the price based on his desire to
make 75 lakhs profit after paying of his debts to the tune of 1.25 lakhs.
He immediately got some offers for the same
price. However expecting the price of the office to go up, he waited for some
time. Unfortunately, the real estate market went down.
Recently he found a buyer for the
pharmaceutical house for 2.5 crores. Even the price he got was more, yet he got
the same profit of 75 lakhs. Why?
He had to pay the rest – 50 lakhs rupees interest
towards his debt.
When
selling is involved we should be ready to give. That’s why switch word GIVE
works for selling.
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